Salute Ristorante
Palm Beach, Florida, USA
From inception to launch, Salute Ristorante was positioned as Palm Beach’s newest cultural landmark — a restaurant where Milanese sophistication meets coastal elegance
Project
Salute Ristorante is Palm Beach’s newest Italian dining destination, blending Milanese sophistication with coastal elegance.
With a philosophy rooted in fresh, organic ingredients and small-batch preparation, Salute Ristorante presents a refined menu spanning the spectrum of Italian cuisine — from timeless classics to elevated seafood specialties.
Situated within the prestigious Palm Beach Towers, Salute Ristorante was envisioned not only as a restaurant, but as a cultural landmark for residents and discerning visitors alike.
T+Co. partnered with Salute Ristorante to shape a brand identity and digital presence that capture its culinary artistry and distinguished setting.
Brand Identity & Creative Direction
The foundation of Salute’s presence began with a distinctive visual identity. T+Co. created a logo, typography system, and color palette that embody Milanese sophistication, coastal elegance, and Palm Beach refinement.
This creative direction became the guiding thread across every touchpoint — from digital platforms to social storytelling and day-to-day marketing.
Challenge
In Palm Beach’s world of elegance — where discerning residents, celebrities, and global tastemakers expect nothing less than perfection — launching a new Italian restaurant demanded more than visibility.
It required a brand presence that reflected culinary artistry, exclusivity, and timeless elegance, while positioning Salute as both a culinary and cultural landmark within the iconic Palm Beach Towers.
The challenge was to establish a presence that would appeal both to the building’s prestigious residents and to the wider Palm Beach community.
Goal
To establish a brand and digital ecosystem that positioned Salute Ristorante as a culinary and social landmark from the very beginning.
The vision was to translate its philosophy — authentic yet elevated, artisanal yet luxurious — into a distinctive identity that felt unmistakably Palm Beach, while also celebrating the chef’s artistry and the restaurant’s intimate, upscale environment.
Result
Through cohesive branding, curated content, and ongoing digital storytelling, Salute has rapidly become one of Palm Beach’s most celebrated new dining destinations.
Its identity now reflects culinary artistry, exclusivity, and contemporary sophistication, while its digital presence mirrors the dining experience — refined, authentic, and unforgettable.
Engagement has grown consistently, local recognition has flourished, and Salute is already regarded as a first-class destination within Palm Beach’s luxury dining landscape.