Bice Ristorante
Pullman Doha West Bay, Qatar
In Doha’s competitive luxury market, BiCE Ristorante’s Milanese herаitage was refined with cultural sensitivity — ensuring the global icon resonated authentically in the Middle East
Project
BiCE Ristorante Doha, located within the prestigious Pullman Doha West Bay in Doha, Qatar, carries the celebrated BiCE legacy into one of the world’s most dynamic luxury markets.
Known for its contemporary Italian cuisine and cosmopolitan atmosphere, BiCE Ristorante Doha caters to both international travelers and Qatar’s discerning dining community.
T+Co. serves as a consulting partner, providing strategic guidance and ensuring that BiCE’s global identity is represented with consistency, refinement, and cultural sensitivity.
Brand Identity & Creative Direction
Challenge
In Doha — a city defined by luxury hospitality competition and diverse global influences — the challenge was to preserve BiCE’s historic prestige while adapting to local culture, dining behaviors, and market expectations.
With demographics and psychographics distinct from Europe and the U.S., Doha required a presence that remained true to BiCE’s Milanese roots yet resonated deeply with its Middle Eastern audience.
Goal
To guide the in-house team in building a brand presence that harmonizes BiCE’s heritage, refinement, and international prestige with Doha’s unique consumer landscape.
The aim was to position BiCE not only as an extension of a global brand, but as a culinary destination embraced by both local diners and international travelers.
Result
Through strategic consulting and brand oversight, T+Co. has enabled BiCE Ristorante Doha to align its communications and presence with both local cultural nuances and global brand standards.
The restaurant’s position within Pullman Doha West Bay now reflects elegance, cultural awareness, and international credibility, securing its reputation as a distinguished destination in Qatar’s luxury dining scene.