Bice Ristorante
Palm Beach, Florida, USA
For over three decades, BiCE Ristorante Palm Beach has defined Italian dining on the island. Our role: to sustain its legacy while shaping its presence for a new generation
Project
BiCE Ristorante Palm Beach is an iconic destination, part of the celebrated BiCE legacy that began in Milan in 1926 and expanded to Palm Beach in 1990.
For more than three decades, BiCE Ristorante Palm Beach has set the standard for Italian dining on the island — celebrated for its refined cuisine, cosmopolitan spirit, and international prestige. Today, it remains a cornerstone of Palm Beach’s fine-dining landscape.
T+Co. partners closely with the in-house team to sustain and elevate BiCE’s presence, ensuring its heritage brand continues to resonate with discerning residents, seasonal visitors, and international clientele.
Brand Identity & Creative Direction
Challenge
As a legacy brand, BiCE’s challenge lies in honoring its historic prestige while appealing to a new generation of luxury diners.
In Palm Beach — where tradition and modern sophistication intersect — the task was to sustain a brand presence that feels fresh, relevant, and dynamic within Palm Beach’s world-class dining landscape, while safeguarding the timeless refinement that defines BiCE’s heritage.
Goal
To reinforce BiCE’s status as a culinary landmark through digital storytelling, social media strategy, and curated content.
The goal was to reflect BiCE’s long-standing reputation for excellence while ensuring its brand voice and visual presence remain contemporary, engaging, and globally connected — bridging decades of heritage with today’s luxury dining culture.
Result
Through ongoing social media strategy, content creation, and digital management, T+Co. has fortified BiCE’s reputation as one of Palm Beach’s most distinguished dining institutions.
Its digital presence now mirrors the in-restaurant experience: elegant, timeless, and cosmopolitan.
Engagement has grown consistently, visibility has expanded, and BiCE continues to stand as a first-class destination — cherished by loyal patrons and embraced by a new generation of discerning guests.